FIANNA / auto dealers · augmentations
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// auto dealers · the augmentation play

We get paid.
When you profit.

A free flash audit reads your store before we ever talk. We plug the leaks, prove the lift, then share the upside we create — nothing before.

Most vendors sell you software and walk. Fianna deploys a dealership AI OS you own — built from the sales and marketing floor up on a fixed retainer that covers the build, then a share of the net-new profit it generates. The cleaner database, the follow-up that never sleeps, the pricing and service-retention plays — augmentations layered onto the stack you already run.

augmentation/ɔːɡ·menˈteɪ·ʃən/ noun · the industry's word for it Adaptive AI overlaid onto the platforms a store already runs — improving the marketing, the sales floor, and the service drive without ripping out the stack. Software replacement comes later, if it pays. — here: where the money actually is.
01 the flash audit // free · per-store · we know you before we meet

We know your store
better than you remember.

Before a single call, our agent studies your rooftop — inventory, market, reviews, web presence, the comps down the road — and an operator curates it by hand. We reverse-engineer your likely marketing, your sales script, your pricing posture, and where the profit is leaking. It's a hypothesis we hand you to test, not a generic report.

WHAT WE PULL

Your store, from the outside in.

Inventory mix · pricing vs. market · review & reputation signals · web and ad footprint · the competing rooftops in your DMA. Public data, read like an operator reads it.

WHAT WE ESTIMATE

The leaks, reverse-engineered.

Where leads go cold · what marketing is overpaying for · where F&I and service retention drop margin · the high-ROI use case worth starting on. Curated per store — sharp, sometimes wrong, always specific.

WHAT YOU GET

A free read you keep.

A flash report and walkthrough, on us. No call required to start, no pitch attached. If we're off, you tell us where — that's the conversation. If we're close, you already see the money.

02 the deep audit // $2,500–$5,000 · the deposit on the long game

The deposit on
the long game.

The paid audit is where we stop guessing and start measuring. We analyze the whole operation hands-on, design the complete system, and set the baseline we'll measure everything against — then hand you the build plan and the business case. Built from the salesperson and marketing seat first — because that's where the money is — and tech-stack-agnostic by design, so what you get is a system, not a dependency. Your deposit credits toward the build.

DIAGNOSE · the whole operation

Everything, mapped to your reality.

  • Full process, data, and workflow inventory
  • Marketing and sales motion mapped end to end
  • The high-ROI first use case, named and costed
  • A baseline we can measure against later
PLAN · costed & scoped

A blueprint, not a slide deck.

  • Complete system designed against your reality
  • Projected ROI on the first high-ROI use case
  • Build scoped month-by-month
  • Deposit credited toward the build

// Every store is different. Where we start depends on your first high-ROI use case — we only take the work where the return is real, because the back end pays us on performance, not hours.

03 what we augment // marketing & sales first · software last

The money is on the floor,
not in the software.

Way more profit lives in marketing accuracy, sales follow-up, and service-drive retention than in swapping out tools. So that's where we start. Replacing software to save cost comes after — once the augmentations have already paid for themselves.

MARKETING ACCURACY

Stop overpaying for the wrong shopper.

Reverse-engineered, store-specific campaigns and spend — targeting the buyers actually in your market, measured to the sale. Accuracy over volume.

SALES & FOLLOW-UP

Follow-up that never sleeps.

Instant lead response, 24/7 qualification, and a sales motion coached and enhanced per rep — no lead going cold because the floor got busy.

CUSTOMER & SERVICE

A cleaner database than you have today.

Per-customer memory and automated car-and-service follow-up on a far cleaner database — reselling, retention, and the service drive, automated where it pays.

04 the deal // a floor that covers us · upside we only earn

A retainer that covers the build.
A share of what we add.

Free flash audit to start. A paid deep audit to scope it. A fixed 3-month build that guarantees an outcome. Then the long game — a retainer that keeps the engine maintained, plus a share of the net-new profit above what your store would've done anyway. The retainer means we don't lose money building. The share means we only get rich when you do.

entry · free
// flash audit
$0
instant · agent-run + operator-curated

"We read your store before we ever talk — and hand you the read."

  • Per-store, curated by hand
  • Leaks and top use case surfaced
  • A fast read you keep
Run the free flash audit →
entry · paid
// deep audit
$2.5–5k
scopes the build · credited toward it

"We stop guessing — whole operation mapped, baseline set, build plan in hand."

  • Hands-on diagnosis + business case
  • Baseline we'll measure lift against
  • Deposit credits toward the build
Book the deep audit →
rung 1 · the build ★
// 3-month build
$30k/mo
3 months · guaranteed outcome

"A fixed engagement with a guaranteed outcome — audit, implement, prove. Then you own it."

  • Month 1 — complete hands-on audit
  • Month 2 — complete implementation
  • Month 3 — review & assessment vs. baseline
  • Deployed on infrastructure you own — keys and all
rung 2 · the long game
// retainer + performance share
retainer + share
after the build is proven

"A floor retainer keeps the engine running; a share of net-new profit is the upside — earned, never assumed."

  • Ongoing build, model refresh, drift watched
  • Share of net-new profit above your baseline
  • Measured against what the market would've done anyway
  • Aligned through a sale, merger, or roll-up

// The retainer protects the downside so we can build without losing money; the performance share is how we participate in the long-term value of what we build with you. The exact split is a conversation, set against your real numbers.

05 start here

Start with the free flash audit.
We already know your store.

Tell us your rooftop; our agent does the rest and an operator curates it. You get a free read of where the money's leaking — no call required, no pitch attached. Like what you see? The deep audit goes to work.

Get my free flash audit →

// operators and dealer principals only · response within 24 hours